Guide to Choosing an Affiliate Program

An affiliate program is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.

As a webmaster, you can get paid by simply providing leads to a merchant (Pay Per Lead Affiliate programs). The means that the merchant will pay you for every visitor information (email, street address. etc), that you direct to his website.

Average commission for Pay Per Lead Affiliate Programs is anywhere from $0.40 to $2.

Another way to earn is to get your site visitors to sign-up for a service offered by a merchant. In the case of sportsbook affiliates, getting your site visitors to signup for the betting services of an online betting site. Your referrals can be your lifetime cash cows as the more the bet, the more you'll earn and as long as they play, you'll get a commission.

There are a lot of other affiliate programs out there. The key is to find the one that suits your site's theme and keep them closely related. But whichever affiliate program you choose, make sure that:

You can choose your preferred commission structure

Either revenue share commission or Cost Per Action (CPA, also referred by other webmasters as Pay Per Action or PPA). It is best that you can choose your preferred commission structure based on how you want to get paid. There's a lot of debate on which structure is better, but at the end of the day, it is best that you choose the one for you.

You have lots of payment options to choose from

You've invested time and money to get your site up and of course you deserve to get paid for your efforts. But nothing is more frustrating than after all the hard work, you can't get compensated because there's not a lot of payment options to choose from.

So be sure that the affiliate program that you'll be joining offers commission payments by wire transfer, Paypal, Neteller, Cheque, UseMyWallet or moneybookers.

You have customizable links and banners

Links and banners are the lifeblood of any affiliate. So make sure that the affiliate program you choose offers customizable links and banner. After all, the more site visitors click on those links and banners, the you earn.

You have useful backend tools

Make sure that the affiliate program you signup for has useful backend tools that offer insightful reports and provides easy access to your earnings, payments and website traffic. The backend tools should also provide useful and up-to-date reports on your banners, referrals and many others.

The affiliate program should also have a message center where you can conveniently send and receive emails to and from the support staff. So you won't have to worry about communicating your concerns.

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